FitMe – Advert Video

Moving to a part of the advertisement, here is our second advert video of FitMe. Fortunately, two of my teammate who is Shad and Jo, they have the ability in filming and video editing,  so this part we all, therefore, agreed that these two people would be responsible. The main idea of this video is to…

FitMe – a first Trade Fair

On 24 January 2019, every team, 11 startups teams of Design Thinking Class have to join the Kingston trade fair in Kingston Business School (Atrium) in order to present our idea, our product. We develop our product (Fit ME) based on the comments that we got from 'Dragon Den.' Logo: After we got the comment of…

FitMe – First Dragons’ Den

Have you ever watch ‘Dragon’s Den’? …. Asked by our course director. Some of us say Yes, some of us say No… me either no, never watch this before. Dragon’s Den is a TV show (many versions across the world). It is an entrepreneur pitch for investment in the den from the dragons. Dragons mean…

We do Prototyping.

After we done with the research, interview, and brainstorm. Now, we have to do a prototype of our Exercise Game. At the first place, I don’t understand why we have to do a prototype for this first pitch, ‘Dragon Den’. I think it should be fine with just talking and presenting about the idea and…

We learn to study Competitor.

After we decided to make a card game, we tried to look at the market to see how many competitors in the market. After searching, my teammate (Shad) found out that we have only one competitor which is Strength Stack52. Stack 52 is designed by a Military Fitness Expert and used by the US Army. Therefore,…

We bring our idea to Canvases.

After we got feedback from the class, we struggle between keep going to making the mat or working on alternative solutions. As far as we lost, Janja asked us to bring our idea to Lean Canvas. It will help us to think more carefully about our solution and reconsider that really solves a problem? As…

I work in a group to find a problem- our first idea.

I have to find a group to work on Startups project together. It should be 4 people (2 from MACE and the rest from other class). After talking with classmates, I finally found my teammates. Shad, Timsi, and Joe. Our group is Team SKKT (It's from the first alphabet of everyone's name... lol). After several…

I storm from ‘Brain to Body’.

To be honest, this is the first time that I heard this word ‘Bodystorm’. I have no idea what this is really mean… and how it different from ‘Brainstorm’. Brainstorm Process for generating creative ideas and solutions through intensive and freewheeling group discussion (Business Dict,, No date). Han Bluedorn (2014) states “Brainstorm is also an…

I learn about ‘Design Thinking’.

For the first couple of classes were all about theories that associated with Design Thinking. Looking first at the meaning of Design Thinking, Design Thinking is that designers’ work processes can help us systematically extract, teach, learn and apply these human-centered techniques to solve problems in a creative and innovative way.…. There are 5 steps…

From what I have learned- Reflective Essay.

Reflective Essay The first semester of master degree, as a MACE18, was so fast as a blink of the eyes. I have learned a lot during this time. I realized that in order to be successful in business or be able to run one business, it requires fundamentals of business management theories and practices. What…

I learn about ‘Strategy’.

Strategy is a framework for making decisions about how you will play the game of business (Ann Latham, 2017). STRATEGY = KNOWLEDGE + CAPABILITY (the power to accomplish things) STRATEGY = WHAT YOU CAN CONCEIVE + WHAT YOU CAN DO STRATEGY = “developing and leveraging resources and capabilities so that we can face unpredictable futures” https://www.youtube.com/watch?v=TD7WSLeQtVw…

I learn about ‘Intellectual Property’.

'Who is your Hero?' was the first question from our guest lecturer, Naomi Korn, to kick start our first class in Intellectual Property. We all had different answers; some say, actors, some say, designers, some say famous people and some say, parents. For me, my papa is my hero and also my ideal person (I…