After we got feedback from the class, we struggle between keep going to making the mat or working on alternative solutions. As far as we lost, Janja asked us to bring our idea to Lean Canvas. It will help us to think more carefully about our solution and reconsider that really solves a problem?
As a MACE student, I have learned about the Business Model Canvas from Alex Osterwalder, 2010 but what’s about Lean Canvas? Is that similar to BMC or it totally different???
In the class, Janja brought us a Lean canvas. Lean Canvas is a 1-page business plan template created by Ash Maurya. The Lean Canvas is an adaptation of the Business Model Canvas from Alex Osterwalder and it is designed for entrepreneurs and optimized for Lean Startups. The canvas focuses on problems, solutions, key metrics, and competitive advantages. It uses the same 9 blocks concept except they’ve been modified slightly to suit the needs/ purposes/requirements of a Lean Startup.
Now it’s time to bring our mat idea to this canvas…
After a few discussions with our team and Janja, we found a lot of weaknesses which associated in producing Mat…
1. People don’t buy a new mat that often. Sometimes they invest in a high-quality mat and they can use it for a really long time.
2. Some people carry their own mat to work out but however, most of them are not carrying it along the way to the gym, they use whatever they provide in the gym.
3. High cost in producing
We decided that we still want to work on this problem (Exercise) which led to trying to find another solution for this. After we done more interview, we found that people at any levels will find that exercise can get boring if they follow the same routine. We want people to have more fun and more competitive while exercising. So, we came up with an idea of making an exercise card game. Here, we brought that idea to the lean canvas again…
In the next class, Janja gave us a new canvas, Value Proposition Canvas. Alexander Osterwalder (2014) creates ‘Value Proposition Canvas’ which combines Value Proposition (a value that you create for the customers) and Customer Segment (your customer profile) together in order to help you to find the ‘Fit’ in between the two factors. (I have written about VPS in https://kanphi.wordpress.com/2018/11/11/i-learned-lean-startup/ )
This is another story from my journey,